Complimentary research brief from Sirius Decisions
For b-to-b sales organizations, creating account plans for large or strategic accounts is a necesssity to minimize the risk of failures. Unfortunately, many organizations lack a consistent account planning process or template and do not plan a coordinated sales approach.
Strategic Account Plans: Eight Critical Components
- Learn the eight required components of a strategic account plan
- See how you can get a deeper understanding of the customer's business
- Learn about having a roadmap to coordinate the sales approach
- See how you can get an executable plan for a long-term relationship that maximizes account revenue